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Build Your Standard
Build The Listing Presentation - Vol. 01

Build The Listing Presentation - Vol. 01

$25.00 Regular Price
$19.99Sale Price
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Every agent walks into a listing appointment carrying the same hope: that the seller will like them, that the price will work itself out, that the contract will get signed at the end. Hope is not a strategy. Hope is what unprepared agents bring to a kitchen table to compensate for the work they did not do in the seventy-two hours prior.


Build The Listing Presentation is Vol. 02 in the Build Manual Series — the operating system for the entire listing conversation. Not a script book. Not a "ten ways to close" listicle. A five-phase, end-to-end playbook for the operator who is done improvising at the kitchen table.


The Listing Operating System — five phases, one outcome.

  • I · BEFORE — Qualify · Package · Research · Pack · PrepThe 72 hours before the appointment. Where the listing is actually won.

  • II · IN-HOME — Arrival · Agenda · Tour · Table · ProofThe first 60 minutes inside the home. Discovery first, presentation second.

  • III · PRICING — Frame · CMA · Build · DecideThe pricing conversation. Built with the seller, never delivered at them. People defend prices they helped set.

  • IV · OBJECTIONS — Map · Hear · Reframe · ResolveThe eight categories of listing objections and the exact language that resolves each one.

  • V · CLOSE — Ask · Sign · Confirm · FollowThe signature, the paperwork, and what you do in the 60 minutes after that decides whether this seller becomes a referral source or a regret. WHAT'S INSIDE

    • 38 pages of field-tested operating system — no filler, no fluff

    • The Seven Truths every operator memorizes on the drive over

    • The Pre-Appointment 72-Hour Sequence — qualifying questions, listing packet build, comp pre-work, walk-in choreography

    • The In-Home Flow — arrival script, agenda set, tour as discovery, kitchen-table positioning, proof delivery

    • The Pricing Conversation Framework — anchor the range, ask the two questions, walk the math down with them, let them choose inside your band

    • The Eight Objection Categories — Price · Timing · Trust · Authority · Risk · Stall · Ghost · Competing Agent — with map-hear-reframe-resolve language for each

    • The Clean Close — one sentence, not a maneuver

    • The First 60 Minutes After Signing — the referral-source vs. regret threshold

    • AGENT / PROSPECT scripts throughout — exact language you can run word-for-word on your next ten appointments before you start adjusting it


WHO THIS IS FOR

  • Listing agents who keep losing listings to less-experienced agents and can't figure out why

  • New agents who have never been taught how a listing appointment is actually structured

  • Team leaders standardizing the listing process across a roster of agents

  • Veteran agents who want to stop relying on charm and start running a system

  • Brokerage owners building an onboarding curriculum that doesn't depend on "shadow someone for six months"

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