Earned Is The New Luxury Hoodie

If the brand has a flagship, it's this one. Earned Is The New Luxury — the line we built the company on — rendered in bone-colored type across the back of a heavyweight, garment-dyed vintage-black cotton hoodie. LUXURY in the brand violet so it reads at twenty feet.

Premium pullover construction with double-needle stitching, ribbed cuffs and hem, lined hood with dyed-to-match drawcords, kangaroo pocket. The vintage-black dye job gives every piece a slightly unique character — no two are exactly alike, and that's the point.

The signature line of the brand on its signature silhouette. Vintage black, garment-dyed for soft hand and slight fade character. Bone typography. Violet LUXURY.